BladderBoss is a health-focused mobile application designed to help individuals manage their bladder health more effectively. It provides users with tools to monitor symptoms, track hydration levels, and log daily habits, enabling a proactive approach to personal wellness.
Client
Amara Therapeutics
Role
Lead UX/UI Designer
Year
2023
Toolkit
Figma, Adobe Creative Cloud (Photoshop, Illustrator) – for wireframing, prototyping, visual design, and asset creation.
Overview
Challenges
The main challenge was designing the app to cater to women with overactive bladder, especially those with limited tech experience. Key goals included creating a user-friendly interface accessible to all skill levels, integrating design and functionality seamlessly to enhance engagement, and overcoming technical issues to ensure smooth content delivery. Additionally, the app aimed to build user trust by prioritizing privacy and providing easy-to-use tools, encouraging long-term adherence to the program.
Design Process
Brand Identity Development: We established a distinct visual identity by designing a cohesive branding system, including logos, color palettes, and typography. A comprehensive style guide was created to ensure visual consistency throughout the app and future updates.
User-Centric Visual Design: Our visual design efforts were centered around user needs, with thoughtfully chosen color schemes and iconography enhancing usability and evoking a calming atmosphere conducive to health tracking.
Optimized Information Architecture: By analyzing user research, we restructured the app’s navigation to prioritize essential features, providing a streamlined and intuitive user journey.
Iterative Wireframing & Prototyping: We began with low-fidelity wireframes to establish the layout, iteratively refining designs through user testing. High-fidelity interactive prototypes were developed to validate usability and optimize the user experience before final implementation.
Brendan Staunton, Co-founder | Amara Therapeutics
Conclusion
The impact of BladderBoss has been profound and widespread. Users have reported great improvements in their bladder health and overall quality of life.
The app’s comprehensive approach, merging physical and psychological techniques, has made it a transformative force in the digital wellbeing space.
The intuitive UX/UI design played a crucial role in this success, ensuring an engaging and user-friendly experience that encouraged consistent use and maximized the program’s benefits. The clean, user-centric interface and intuitive navigation ensure a smooth experience for users of all tech skill levels.