Crafting systems. Building intuition.
I am a Senior Product & UI Architect designing complex, data-dense B2B & SaaS products.
I bridge design vision and production code through multi-brand UI architecture, advanced Figma Variables, HTML/CSS/SCSS, and generative AI tools.
Selected work
How I Work
Logic & Discovery
Mapping business goals into scalable architectures and user flows.
Systemic Design
Building with Figma Tokens, accelerated by AI.
UI Engineering
Translating visuals into clean HTML/CSS. Production-ready specs.
Visual QA & WCAG
Ensuring accessibility and design fidelity through technical testing.
Ciao, I'm Rossella!
Originally from Italy and now based in Valencia, my work reflects both worlds: a very Italian obsession with aesthetics and detail, mixed with the light and dynamic energy of the Mediterranean.
My path wasn’t exactly a straight line. I started out studying international and literature and landed right where I belonged: design and architecture. But my core job hasn't changed at all: I’m a translator. Today, instead of languages, I take abstract creative ideas and translate them into clean, production-ready UI.
At the end of the day, I believe technology shouldn’t feel cold or complicated. It should be a welcoming, elegant bridge that delivers your message perfectly.
Let’s build something great together!
